Generation Kill - Steve Balmer: make no mistake there was no peace, after WWII

This is an original transcript, shortened down to necessary: It is job one urgency around here. Nobody is sleeping at the switch. We're coming full guns. The operating system is called Windows. Now, we've got some other competitive actions coming back, and we'll talk about slates and tablets and blah, blah, blah, blah.... We are in the game.  We're all in the game today with Intel architecture machines.We will embrace what we need to embrace over time in terms of hardware evolution. And we are going to sell like crazy. We are going to market like crazy.  We have devices that will run more applications, that have as much content, that have anything you want on the planet. So, people are sitting there over-celebrating bomb costs and blah, blah, blah. There's certainly some work to be done there.  And over time where we go is where we go.  But at least in the timeframe that which anybody does these models, for example, let's go.  Let's go and we'll be in market as soon as we can with new devices, whether that's, you know, really, really soon or just really pretty soon.