Google gives away a set of analytic tools

Google plans to give away a set of analytic tools allowing Web developers, administrators and advertisers to fine-tune their sites including advertising, the Web search leader said on Sunday.

The tools are intended to address a key aspects of successful Web sites, which is the ability to track user behavior to determine which features keep visitors on the site and which ones make them click away.

Google Analytics can be used by Web site builders to figure out what keywords attract visitors, which promotions hold on to customers and how to design Web pages that draw attention.

Google, which derived virtually all of its $1.58 billion in revenue from advertising sales during the last quarter, is betting that by giving away sophisticated Web measurement tools it can also drive increased use of its search marketing services.

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